大道之子 上海前滩太古里｜Avenue & Son, Qiantan Taikooli, Shanghai
Free will block.
Jump under Sunset Boulevard.
Skateboarding is more of a way of life, getting out of a boring life and challenging yourself. A store also represents the spirit of DIY, friendship, free living and more.
Before entering the space, there is a terrace skate park without any obstructions, like a natural street avenue, which maximizes the unique site advantages to connect the surrounding scenery. This is a free “stage”, and its background is free to change.
The design of the whole space seems to be born for skateboarding. The large smooth slope connecting the indoor and outdoor at the entrance has become the most interactive platform. It is not like a retail store, but like a skateboard community, which can be used for gatherings social, can also be used to test skills, but also to adapt to the changing needs of the future.
The pure, endless, layered ground is people’s first impression of the entire space. Everything seems to be in rhythm. In this place, everything has a free soul.
A rebellious heart is stationed in the subconscious of modern people. Every corner of Avenue & Son is full of possibilities to break the rules. No longer bound by the boundaries of cognition, breaking the dullness of the general precepts, even if the remaining ruins are broken, it is a fearless attitude, and it is an endless exploration of doubts.
Boundaries are not the end of things, but the beginning of folding. All boundaries are routines, waiting to be surpassed. Not limited to being rebellious or submissive, you can jump up in every direction at will.
The combination of street culture and simple design, there is no burden of product and space opposition, and every place is a flexible space switch.
From the aesthetic point of view of geometric division between different materials, the huge metal structure and the light strips divided on the ceiling reflect the space into a flexible multi-level experience, bringing a space feeling of breathing tension.
The sculptural display design is like being in a street park, with metal railings of different heights and textured marble materials. The application of these elements makes the whole space better show the free and uninhibited spirit of skateboarding.
The complex space hidden in the pure world expands with the disappearance of the boundary, and the whole space wanders between the virtual and the real. The mirror mirrors the colorful board, as if the skateboard is the only reality. As long as you step on the skateboard, you can go forward.