蕉内 杭州｜Banana in Concept Store, Hangzhou
The “sense of arrival” and “sense of breakthrough” from online to offline.
In the era of aesthetic economy, national brands have risen rapidly, but they have fallen into a situation of serious visual homogeneity. In the life we have become accustomed to, we indifferently accept all kinds of habitual thinking. Banana in is like an accidental intruder, with rebellious design thinking, and in such a situation, it has found another way of innovation.
Around the development of special building materials in the store such as black marble, chaotic stainless steel, and silver metal, through the suspended geometry and local light and shadow changes, it shows the “sense of arrival” and “sense of breakthrough” from online to offline.
The entire space is like a future archive-like display full of sense of order, and the products are divided into categories according to the regional layout to build a label visual system. Addition in the systematic thinking of the brand space and subtraction in the visual expression help the offline space achieve the harmonious unity of aesthetics and function.
The reuse of materials in offline space subverts people’s traditional cognition of daily life and redesigns the relationship between people and objects. It gives a new experience to many common scenes.
Break free from inertial thinking and rethink the relationship between people and space, the relationship between people and things, and the relationship between things and space, people can’t help but be moved by this bold and reasonable innovation.
Innovation is to ask new questions, new possibilities, to re-examine old things from a new perspective, that is, to re-examine the standard of living again and again. To break, to be redefined once.
Under the blessing of modern technology and forward-looking aesthetics, design challenges technology, and technology inspires design. Under the continuous stimulation of technology and design, new meanings emerge. It may represent what we should wear, use, and choose to live in the future.