从追随与茫然,到个性为上;

From following and being at a loss to personality first,

从向外求索,到拥有自身的审美与态度;

From seeking outside to having one’s own aesthetics and attitude,

中国设计逐渐蜕变,变得更为笃定、更为先锋,

Chinese design has gradually evolved, becoming more determined and pioneering,

并成为足以改写规则的新力量。

And become a new force capable of rewriting the rules.

 

 

 


 

 

榫卯建筑摄影作为中国新消费时代品牌线下形象最专业的影像服务机构,在挖掘优秀设计的同时,更能够与自身专业充分结合。通过影像的再创作,表达空间特质,塑造空间形象。在风潮变化中,榫卯建筑摄影通过不断坚固自身摄影风格与特色,创造出新的趋势与态度。

 

As the most professional image service agency for brand offline images in China’s new consumer era, SFAP is able to fully integrate with its own expertise while digging out excellent designs. Through the re-creation of images, the characteristics of the space are expressed and the image of the space is shaped. In the changing trend, SFAP has created new trends and attitudes by constantly strengthening its own photography style and characteristics.

 

如何让围墙内的世界变得更有意思一些?这是后疫情时代下所有人都在思考的问题。疫情使人们对于空间的感受更加直指心灵,注重沉浸式的独一无二的体验感受,室内空间中的声音、气味、材质、灯光无一不与感官和思维的细枝末节相连。榫卯建筑摄影将此刻当作是新的起点,在影像中实现多感官的满足,思维与动态美感、形式与功能相融的空间表达成为了新消费时代的需求。在影像创造力和具有诗意想法的加持下,使这些空间作品更加独特、生动。

 

How to make the world inside the wall more interesting? This is a question that everyone is thinking about in the post COVID-19 era. The COVID-19 has made people’s feelings about space more direct to the soul, focusing on an immersive and unique experience. The sounds, smells, materials, and lights in the space are all connected with the minutiae of the senses and thinking. SFAP regards this moment as a new starting point, achieving multi-sensory satisfaction in images. The spatial expression that combines thinking and dynamic beauty, form and function has become the demand of the new consumption era. With the blessing of image creativity and poetic ideas, these spatial works are made more unique and vivid.

 

 

 

 以空间影像塑型

Shape Brand with Space Images

 

现今新的消费场景和使用场景带来了新的细分需求,营销方式的迭代升级,使社交媒体与互动式营销成为了主流,从而影像的传播成为了一种最优手段,使品牌可以将自身的文化、价值观融入到传播中去。线下零售空间不单单只是一个产品交易的场所,更是一段与品牌产生情感共鸣的旅程。

 

Nowadays, new consumption scenarios and usage scenarios have brought new segmentation needs, and the iterative upgrade of marketing methods has made social media and interactive marketing the mainstream, so that the spread of images has become an optimal means. Brands can integrate their own culture and values into communication. The offline retail space is not only a place for product transactions, but also a journey of emotional resonance with the brand.

 

榫卯建筑摄影合作过众多不同领域的品牌,帮助其更好的表达品牌价值观,塑造线下品牌形象。不论是一贯先锋的轻奢品牌,还是尝试改变面貌的国货品牌,榫卯都能够帮助他们精确的表达自身的审美和态度,使品牌的个性更好的展现在大众面前。影像使品牌空间的维度扩散开来,不再单纯是已知的面貌,而是挖掘出更多未知的品牌空间背后的故事与概念表达。

 

SFAP has cooperated with many brands in different fields, helping them better express brand values and shape offline brand images. Whether it is a consistently pioneering luxury brand or a domestic brand that is trying to change its appearance, tenon and tenon joints can help them accurately express their own aesthetics and attitudes, so that the brand’s personality can be better displayed in front of the public. The image spreads the dimensions of the brand space. It is no longer just the known face, but to unearth more stories and conceptual expressions behind the unknown brand space.

 

 

 

▼ ACNE STUDIOS

 

▼ Urban Revivo

 

 

▼ 好利来 Holiland

 

▼ 德肤修 Formral

 

 

▼ 蕉内 Banana in

 

 

▼ 木九十 Mujosh

 

▼ 喜茶 Heytea

 

 

▼ 感物 Ugan Concept

 

 

▼ 钟书阁 Zhong-shu-ge Bookstore

 

 

▼ Meland

 

 

▼ 奈尔宝 Neobio

 

 

 

影像和品牌空间之间的关系,它是记录与品牌相关的美学。影像的存在象征着时间,并赋予在地性以不同形式,使品牌线下空间成为索引。 榫卯建筑摄影而对空间中的所有元素进行视觉上的惊人想象,探索了体现过去与现在的存在方式之间的交叉点空间的影像是品牌的缩影,更是社会记忆的媒介,工具和货物。

 

The relationship between the image and the brand space is to record the aesthetics related to the brand. The existence of images symbolizes time and gives different forms of locality, making the offline space of the brand an index. SFAP is a visually amazing imagination of all the elements in the space, exploring the intersection between the past and the present. The image of the space is the epitome of the brand, but also the medium, tool and goods of social memory.

 

 

 

以空间影像造境

Create Atmosphere with Space Images

 

榫卯通过影像的手段帮助空间形成专属的“超级符号”,驱动着商业空间走向主题性,场景化与叠加性,起到吸客、留客和自传播的效果。体验需求的到来,推动了商业与其他属性空间产生叠加,而叠加就意味着打破,即打破不同功能空间的界限。

 

SFAF helps the space to form an exclusive “super symbol” by the method of images, driving the commercial space to the thematic, scene-oriented and superimposition, which has the effect of attracting customers, retaining customers and self-propagating. The arrival of experience demand promotes the superposition of commercial and other property spaces. Superposition means breaking, that is, breaking the boundaries of different functional spaces. 

 

 

 

▼ 杭州崖空间 Hangzhou Ya! Space

 

 

▼ 杭州魔方 Hangzhou Morefun

 

 

▼ 深圳Morph模糊 Shenzhen Lounge & Creative Space

 

 

▼ 深圳V.O.邻舍 Shenzhen Lounge & Restaurant

 

 

▼ 青岛J1M5  Qingdao J1M5 Boutique

 

 

▼ 上海创新研发中心餐厅 Shanghai ATLATL Restaurant

 

 

▼ 深圳满潮荟 Shenzhen Man Chao Hui

 

 

▼ 杭州曲水兰亭 Hangzhou Qushui-Lanting Resort Hotel

 

 

 

榫卯建筑摄影帮助在不断探索中的空间,通过蒙太奇点手段来展现叠加的赋能,从而实现体验的多元化。消费者在影像中,以直观的视觉冲击感受到不断探索叠加所带来的“惊喜”。

 

SFAP helps to show the empowerment of superimposition through the montage singularity method in the space under constant exploration, so as to realize the diversification of experience. In the images, consumers feel the “surprise” brought by continuous exploration and superposition with intuitive visual impact.

 

 

 

以空间影像叙事

Narrative with Space Images

 

叙事是日常生活的实践。榫卯建筑摄影在都市生活实践中寻找空间故事,强调物质空间与隐喻空间的结合。榫卯将空间的轨迹串联,故事也就从中发生。空间中的过客每天都经过若干地点,有若干的行为,影像把它们组织起来,并从这些地点中建构出句子和路线,而这每一个故事都是旅行故事——一种空间实践。

 

Narrative is “the practice of daily life”. SFAP looks for “spatial stories” in the practice of urban life, emphasizing the combination of material space and metaphorical space. SFAP connects the trajectory of space, and the story will happen from it. Passers-by in the space pass through a number of locations every day, and there are a number of behaviors. Images organize them and construct sentences and routes from these locations. Each of these stories is a travel story—a spatial practice.

 

 

 

▼ 杭州黑黑卡楽波 Hangzhou Heihei Club

 

 

▼ 深圳浮廊C² Shenzhen C² Cafe & Bar

▼ 广州时代天荟 Guangzhou Sky Club House

 

 

▼ 苏州太湖私宅 Suzhou Tai Lake Private House

 

 

▼ 上海fiufiu画廊 Shanghai Fiufiu Gallery

 

 

 

榫卯建筑摄影放大了空间中强调的生活的空间的观念,将人们对世界的感知与自身的身体意识和意图结合。故事事件的维度是时间,而故事存在物(人物和环境)的维度是空间。影像中的故事空间是确确实实的,它的客体、尺度和种种关系与真实世界里的情况相似;而在文字叙事中故事空间是抽象的,需要在读者心灵里建构。

 

SFAP magnifies the concept of “space of life” emphasized in the space, combining people’s perception of the world with their own body consciousness and intentions. The dimension of story events is time. The dimension of story existence (characters and environment) is space. The story space in the photograph is “confirmed”, and its object, scale, and various relationships are similar to those in the real world; while the story space in the text narrative is abstract and needs to be constructed in the reader’s mind.

 

榫卯建筑摄影以影像的形式使空间的再现不再是众多单独场景的组合,而是一系列流动场景建构的复杂、精细的空间复合体组成的影像,涵盖了地志的、时空的和文本的多种因素,包括地点、行动域和视场。榫卯建筑摄影通过自身专业的能力使观影者视场的转换是一个自然、流动的过程,不再受制于其他任何因素。

 

 SFAP takes the form of images so that the reproduction of the space is no longer a combination of many separate scenes, but an image composed of a series of complex and detailed spatial complexes constructed by a series of flowing scenes, covering topography, space-time and text, including location, field of action and field of view. Through our professional capabilities, SFAP makes the transition of the viewer’s field of view a natural and flowing process, which is no longer restricted by any other factors.

 

 

 


 

我们既是空间的见证者,又是文化的开拓者。

We are both witnesses of space and pioneers of culture.

 

 

 

榫卯建筑摄影的作品就像空间一样,记录时间却也超越时间。影像展现了空间如何被视为活着的,它们或具有’皮肤’,或是保持着某种’精神’或’记忆’,或是蕴藏着某些故事,是空间永恒的生命的媒介

 

The works of SFAP are like space, but recording time also transcends time. The images show how the space is regarded as alive. They either have’skin’, or maintain a certain’spirit’ or’memory’, or contain certain stories, and they are the eternal life medium of the space.