From following and being at a loss to personality first，
From seeking outside to having one’s own aesthetics and attitude，
Chinese design has gradually evolved, becoming more determined and pioneering,
And become a new force capable of rewriting the rules.
As the most professional image service agency for brand offline images in China’s new consumer era, SFAP is able to fully integrate with its own expertise while digging out excellent designs. Through the re-creation of images, the characteristics of the space are expressed and the image of the space is shaped. In the changing trend, SFAP has created new trends and attitudes by constantly strengthening its own photography style and characteristics.
How to make the world inside the wall more interesting? This is a question that everyone is thinking about in the post COVID-19 era. The COVID-19 has made people’s feelings about space more direct to the soul, focusing on an immersive and unique experience. The sounds, smells, materials, and lights in the space are all connected with the minutiae of the senses and thinking. SFAP regards this moment as a new starting point, achieving multi-sensory satisfaction in images. The spatial expression that combines thinking and dynamic beauty, form and function has become the demand of the new consumption era. With the blessing of image creativity and poetic ideas, these spatial works are made more unique and vivid.
Shape Brand with Space Images
Nowadays, new consumption scenarios and usage scenarios have brought new segmentation needs, and the iterative upgrade of marketing methods has made social media and interactive marketing the mainstream, so that the spread of images has become an optimal means. Brands can integrate their own culture and values into communication. The offline retail space is not only a place for product transactions, but also a journey of emotional resonance with the brand.
SFAP has cooperated with many brands in different fields, helping them better express brand values and shape offline brand images. Whether it is a consistently pioneering luxury brand or a domestic brand that is trying to change its appearance, tenon and tenon joints can help them accurately express their own aesthetics and attitudes, so that the brand’s personality can be better displayed in front of the public. The image spreads the dimensions of the brand space. It is no longer just the known face, but to unearth more stories and conceptual expressions behind the unknown brand space.
▼ ACNE STUDIOS
▼ 观夏 to summer
▼ Urban Revivo
▼ 好利来 Holiland
▼ 大道之子 Avenue & Son
▼ 黑洞 HAYDON
▼ 蕉内 Banana in
▼ 好市 hAo mArket
▼ 木九十 Mujosh
▼ 德肤修 Formral
▼ 喜茶 Heytea
▼ 感物 Ugan Concept
▼ 钟书阁 Zhong-shu-ge Bookstore
▼ 奈尔宝 Neobio
影像和品牌空间之间的关系，它是记录与品牌相关的美学。影像的存在象征着时间，并赋予在地性以不同形式，使品牌线下空间成为索引。 榫卯建筑摄影而对空间中的所有元素进行视觉上的惊人想象，探索了体现过去与现在的存在方式之间的交叉点。 空间的影像是品牌的缩影，更是社会记忆的媒介，工具和货物。
The relationship between the image and the brand space is to record the aesthetics related to the brand. The existence of images symbolizes time and gives different forms of locality, making the offline space of the brand an index. SFAP is a visually amazing imagination of all the elements in the space, exploring the intersection between the past and the present. The image of the space is the epitome of the brand, but also the medium, tool and goods of social memory.
Create Atmosphere with Space Images
SFAF helps the space to form an exclusive “super symbol” by the method of images, driving the commercial space to the thematic, scene-oriented and superimposition, which has the effect of attracting customers, retaining customers and self-propagating. The arrival of experience demand promotes the superposition of commercial and other property spaces. Superposition means breaking, that is, breaking the boundaries of different functional spaces.
▼ 杭州崖空间 Hangzhou Ya! Space
▼ 杭州魔方 Hangzhou Morefun
▼ 上海新天地GRNDCNTRL Shanghai Xintiandi GRNDCNTRL
▼ 南京园里 Nanjing Rein
▼ 深圳Morph模糊 Shenzhen Lounge & Creative Space
▼ 深圳V.O.邻舍 Shenzhen Lounge & Restaurant
▼ 青岛J1M5 Qingdao J1M5 Boutique
▼ 上海创新研发中心餐厅 Shanghai ATLATL Restaurant
▼ 深圳满潮荟 Shenzhen Man Chao Hui
▼ 杭州曲水兰亭 Hangzhou Qushui-Lanting Resort Hotel
▼ 杭州曲水兰亭 Hangzhou Qushui-Lanting Resort Hotel
SFAP helps to show the empowerment of superimposition through the montage singularity method in the space under constant exploration, so as to realize the diversification of experience. In the images, consumers feel the “surprise” brought by continuous exploration and superposition with intuitive visual impact.
Narrative with Space Images
Narrative is “the practice of daily life”. SFAP looks for “spatial stories” in the practice of urban life, emphasizing the combination of material space and metaphorical space. SFAP connects the trajectory of space, and the story will happen from it. Passers-by in the space pass through a number of locations every day, and there are a number of behaviors. Images organize them and construct sentences and routes from these locations. Each of these stories is a travel story—a spatial practice.
▼ 杭州黑黑卡楽波 Hangzhou Heihei Club
▼ 深圳兆兆炭火烤肉 Shenzhen Eon Charcoal
▼ 深圳浮廊C² Shenzhen C² Cafe & Bar
▼ 广州时代天荟 Guangzhou Sky Club House
▼ 苏州太湖私宅 Suzhou Tai Lake Private House
▼ 上海fiufiu画廊 Shanghai Fiufiu Gallery
SFAP magnifies the concept of “space of life” emphasized in the space, combining people’s perception of the world with their own body consciousness and intentions. The dimension of story events is time. The dimension of story existence (characters and environment) is space. The story space in the photograph is “confirmed”, and its object, scale, and various relationships are similar to those in the real world; while the story space in the text narrative is abstract and needs to be constructed in the reader’s mind.
SFAP takes the form of images so that the reproduction of the space is no longer a combination of many separate scenes, but an image composed of a series of complex and detailed spatial complexes constructed by a series of flowing scenes, covering topography, space-time and text, including location, field of action and field of view. Through our professional capabilities, SFAP makes the transition of the viewer’s field of view a natural and flowing process, which is no longer restricted by any other factors.
We are both witnesses of space and pioneers of culture.
The works of SFAP are like space, but recording time also transcends time. The images show how the space is regarded as alive. They either have’skin’, or maintain a certain’spirit’ or’memory’, or contain certain stories, and they are the eternal life medium of the space.