UR 上海华狮广场旗舰店 | UR Flagship Store, Shanghai Huashi Plaza
The combination of reason and emotion, the combination of abstraction and history.
The “Void of Canyon” under abstraction and intermittent.
In this moment of wandering, what the designer hopes to present is an exclamation mark and a question mark. The fish belly-shaped wall wings on both sides make the light reflected here. The light entering the canyon through the rectangular window is softened by the curved wall, and the rough skin of the old red brick forms a visual hedge between the projection and the mechanism.
Advocating a return to rational order, combining space monomers through different forms of language, so that the work seeks changes in the unity, and achieves an orderly richness and orderly complexity. Design uses basic geometric bodies with physical meaning as the basic vocabulary of modeling, pursuing a kind of order and monumentality.
Build a “canyon”
Order and monumentality in masonry space
Oppose the pure abstract theory that ignores materials and structures, but is keen to use some traditional building materials with regional characteristics, such as masonry, which makes it easier to have a dialogue with the base environment and evoke people’s historical memory. Emphasize the clear logic of construction, which serves the clear readability of the construction model based on historical context.
The original art installation ‘Ruins’ presented in the building is another story worth describing in the creation of this project. It uses the products provided by UR as the basic material and is created by the art display design brand A&V. In his creative context, ruins as a symbolic work of fashion themes have attracted countless shots and attention.
The rebellion and questioning it describes are precisely the core values that designers think of fashion. The rectangular window holes on the original facade projected into the window holes on the interior side of the canyon undergo a symbolic change. The projection from traditional geometry to deconstructed geometry is a metaphor for the change of aesthetic symbols of the times in the design context.
The seven-meter-diameter moon is located on the front elevation of the main shop, that is, on the flanks of the drainage ladder. Such as inexplicable teenage dreams, or intentional symbols that are out of reality. This is another space of excitement after the ruins of the canyon.
The interior space of the UR flagship store is based on 25% gray tones, forming a contrast with the space rhythm of the ‘canyon’. At the same time, the focus is on the shelf prop modulus decomposed by the inter-column modulus of the building, which forms the main flow of people. Line organization and guidance. The metal curtain on the top allows the original building to maintain the maximum expressiveness of the space and at the same time properly shield the originally fixed pipeline through the pedestrian perspective.