好利来 上海虹桥新天地Lab主题店｜Holiland Concept Store, Hongqiao Xintiandi, Shanghai
Not just an act of rebellion,
It is the infinite possibility of releasing form and volume.
The media plays an important role in the historical process of commerce. It itself contains the attributes of the times. Its progress changes the way people receive information and promotes the evolution of human thinking and behavior.
Whether it is the past, present or future, people always keep exploring more dimensions of food, thus promoting the continuous iteration and innovation of food production technology. The development of the food industry has also brought infinite possibilities for people’s tastes and life. This symbiotic relationship became the source of inspiration for the concept of this space. The designer tried to take in materials from the complexity of the post-industrial era to create an interesting space with mechanical aesthetics.
We imagine the scene as a “systematic” production workshop, where the products displayed here are more like precise and controllable industrial products. Mechanical components imply the progress of standardization and automation technology. Through artistic expression, the high-rise conveyor belt and the circularly stirred flour container are used as display scene units, making people feel like they are in an “experimental field”, and feel the complexity under the background of the mechanized era.
The splicing, covering and extension of different materials can make people feel the narrative of the space in the most intuitive way. Gray-tone materials such as foamed aluminum and stainless steel show a pure texture under the uniform illumination of the luminescent film. The low saturation of the material is controlled to ensure that the mechanical device exists as a narrative subject in the scene.
The points, lines, and surfaces that must appear in the spatial composition are extracted from the complete thing and then re-assembled, combining their independence and particularity. This separation treatment does not stop at the level of broken materials. It can also be the structural fragmentation and separation of indoor color expression, lighting, form and structure, etc., to break through people’s understanding of the abstraction of space. “Chaos” still has its characteristics, and “chaos” is still exploring its inner essence. Let users get an impactful visual experience, and show the particularity and contingency of space art.