商业符号的克制与释放。

The restraint and release of commercial symbols.

 

 

 

 

 

 

彩色砂浆模拟了民间传统材料“夯土”，与充满轻盈之态的空间对比出一种极具现代感的苍劲。

 

The colored mortar simulates the traditional folk material “rammed earth”, and contrasts with the light-filled space with a modern vigor.

 

 

 

 

 

 

该空间的空间构想是从一个剖面开始的。光线将通过建筑幕墙的矩形窗洞投射進内部，挑高的斜面形成了新的建筑形态。设计师希望这种修正本身产生的能量有助于人们再次认识空间的界限，身体的感知。

 

The spatial conception of this space starts from a section. Light will be projected into the interior through the rectangular windows of the building’s curtain wall, and the high slope forms a new architectural form. The designer hopes that the energy generated by this correction will help people re-recognize the boundaries of space and the perception of the body.

 

 

 

 

 

 

“本土”是对东方语境、地域文化与商业绩效充分理解下的回应，这种回应释放了“本土性”最为肆意、自然的天性。同时，充满现代感的空间语境令不同层面的消费者对喜茶有了更为有效的感性阅读。

 

“Native” is a response to the full understanding of the Eastern context, regional culture and business performance. This response releases the most wanton and nature of “local”. At the same time, the modern spatial context enables consumers at different levels to have a more effective perceptual reading of Hey Tea.