As one of the representative cultural symbols of Wuhan, the “river bank”, with its integrated water landscape, has become the core link between the natural landscape and humanistic life. The meandering lines of the river outline the unique veins and forms of the city, with the emergence of an oasis and the sudden rise of vitality; the canvas of the sandy land spreads out, composing the different styles of life, with a degree of idleness and freedom of expression.









A glimpse of style and civilization in a small corner.




Inherited through the generations, like the rising and falling of the tide, the source is inexhaustible, out of the old as new.









The formation of urban memory has been precipitated through generations, and is composed of subtle and daily habits. As a container linking urban development and people’s lives, the building should keep records of the humanistic symbols and natural scenes that belong to the city.









In the design of the façade, the use of imitation old stone as the main material, together with the fine texture of the glass, wrapped in metal claws, presenting a collision between the past and the present. The view from the window is like a photographic frame, telling this unique memory.









The stars stretch, the tides rise and fall, the river fades and the shallows emerge.




The core area in the center of the space is like a shallow beach that gradually emerges after the tide fades, with gentle undulating contours and delicate sand deposits. When the natural landscape phenomenon returns to shape the space and convey the senses, the concept is presented through semi-enclosed shapes and materials with strong sensory properties.









The extensive use of beige sandy art paint combined with black stones reminds visitors of the soft sandy beaches and jagged reefs after the tide has gone out. The small color-blocked tiles on the floor of the center area are derived from the details of Wuhan people’s recreational area, and through the method of design reengineering, it shows a relaxing atmosphere and completes the sustainable reproduction of life.









Undulating plots of land are staggered around the center point. The curved surface which rises gently with the line of sight is used as the main stand, and by hand injecting beige sand, it further echoes and authentically reproduces the natural landscape that originated from the riverbank – soft gravel and metallic jewelry collide with each other in a clash of materials, making the display interesting and dynamic.









As the visual centerpiece of the space, this area not only serves as a display, but also has a cashier function. In terms of the overall dynamic line planning, the integration of the selection and delivery links further enhances the smoothness of the entrant’s experience and the comfort of the spatial view – the starting point, as well as the endpoint. It completes the simplification of the dynamic line and closes the loop of spatial design.









The river fades, the veins begin to form, the water moistens the soil, and everything grows.




After the tide goes out, the infinite meandering lines are like the index of nature, guiding the greenery along the way, thus making the environment vivid and rich. This natural intention coincides with the pure concept of SANCHOO and the design intention of this project, so in shaping the spatial form, the various interpretations of linearity fulfill the second refinement and expression of the river beach scene.









As far as the eye can see, a large area of light green circle grain wood grain film fits the existing curve contour, around the two sides of the wall extension spread, dynamic lines to break the conventional space four-way opening and closing pattern, mimic the free growth of plants, abundance of swaying state.









The curves and arcs of the wall are embedded in the stainless steel laminate, while the hard material neutralizes the softness produced by the large curved lines, returning the space to a relatively neutral ambiance for the brand to be more inclusive. The zigzag wall also serves as a guide to delineate the line of movement, and with the fine-cut raw stone booths placed in a scattered manner, it maximizes the presentation of the city’s natural intention in a step-by-step scenic view.









In the back area, neutral concrete is used as the background wall, together with steel ropes, alluding to the shipping scene of Wuhan’s riverbank. The interspersed use of metal, wood and stone makes the space more colorful, just like the oasis where everything is born after the tide goes out, after the precipitation of time, only the remaining reefs and ropes prove that the water used to ripple here.









Born in the morning as a tide, born in the evening as a tide, rising and falling exchange rates, following the waves.




As the inexhaustible lifeline of the city, the river rises and falls with the tides, like a highly recognizable signal, swaying people’s leisure status between the rising and falling tides, and subtly moisturizing and influencing the city’s way of life.









The soft light of the center column is slowly injected like a stream of water, from top to bottom, traveling to the space of the dune, lighting up the surrounding area in turn – exploring inwardly, there are other worlds. Light films of different sizes are like puddles of water in the shallows, spilling onto the shore in an agile and spontaneous manner. The starry light draws towards the center of the space, wrapping itself around the column and returning it to its source. The center of the space is surrounded by a column of light, which gently wraps around the column and returns to its origin.









Moving forward along the beige textured wall, pulling back the linen curtain, a light green carpet is immediately introduced to the eye. The walls of the fitting room simulate natural texture through textured paint, matching with irregular stone hooks, making the private space like a cave made by the natural alluvial flow of the valley, which conveys a sense of nature and intimacy to those who enter.









The VIP room provides a more open field scale, with flexible colors as the base, removing superfluous carvings, and completing the combination of spatial elements through different texture materials, so that the texture level in the plain scene is richer. The de-embellished space can make people focus on the clothing itself, concentrate on the concentration of the entrants, and match the exclusive directional services to bring a comfortable and good shopping experience for consumers.









SANCHOO, as a brand that always adheres to the most natural truth in life, how to make nature more natural through the design language to reproduce and present, restore the things themselves, and fit the brand’s attitude has become the core of the space. Continuing to write “Jiangtan”, reconstructing and recovering the “sense of presence” of urban culture and life, and making the life form sustainable, have become the dark line of the overall space shaping.