In the blending of the whole and the details,
The fluidity of space is achieved.
The metallic touch in the open layout maximizes the heaviness of the pop-up store, and creates the most direct and easily recognizable symbolic image by the public. The design turns the brand’s “light” pop-up behavior into an architectural “heavyweight” statement.
The architectural design is inspired by the fuel towers and injection devices in the heavy industry, with the momentum of “energy storage” and “eruption” guiding the inspiration. The upper volume of the main facade is overhanging and cut off by a tilted plane facing the main street, revealing the internal cavity of the cylinder. A tapered metal inner wall is embedded in the cavity, fitting the shape of an injector, and equipped with flame-like lights. It brightens the space in front of the entrance and creates a strong sense of atmosphere.
The breakthrough point of block-type businesses is to openly embrace urban space and create a good urban life experience. The temporary building is surrounded by an urban garden, so the architectural facade requires a balance between artistry and public tolerance that covers the entire group. The exposed metal facade and highly geometric components show a rough and solid industrial style, which can not only help the brand’s voice, but also inject new vitality into the renewal of the city’s appearance.
The project adopts the method of retreat to advance to form sufficient urban gray space, which solves the problem of sunshades and rain shelters for outdoor queues during the peak period of pop-up stores. At the same time, it returns the site to the city, embraces the public with an open attitude, and becomes urban life. place of occurrence. This “retreat” tears apart the distinction between commercial space and urban space, creating a rich-layered interface for indoor space.
The building is completely open along the street, and the indoor commercial atmosphere is displayed to the public through the glass curtain wall. An American-style highway sign is set on the top to break through the building height limit and convey the brand message to the entire shopping street. It is in line with the core spirit of the brand, full of passion and power, and means to inject continuous power into the free knights.
The interior layout adopts an efficient layout, and side display cabinets are set up along the curtain wall to maximize product recognition. In the node area of the circular circulation line, a cylinder from the outside of the building is inserted into the interior to echo the architectural language, and art installations are set up in the cavity.
A strip ceiling made of second-hand corrugated boards is hung over the space to outline the direction of the space and at the same time enhance the roughness that echoes the exterior facade. The mechanical heart and floral installations created by installation artists complement the exquisiteness and agility that echo the silver jewelry, adding to the artistic atmosphere and visual memory of the indoor space.
From interior furniture to city seats to logo design, they are all variations of the column symbol. The unity of the motif elevates the integrity of the design to a new level. The design has insight into people’s lifestyles and spiritual aspirations, and creates valuable and sustainable new spaces. These “unexpected” life samples narrate space stories through different scene experience settings. The value of people and space is constantly reconstructed, carrying emerging lifestyles, emotional connections rooted in the heart, and the future direction of sustainable development.