上海Jeep探享中心｜Jeep Outpost, Shanghai
A special relationship between man and car.
The flowing space connects scenes of poetic scenes in series.
Human beings can travel freely in the future and the past, nature and the origin are both realities, and cars are the “space-time tunnel” connecting them.
The skyline hanging from the ceiling folds the reality and the future. Those places beyond sight are defined as the end of the explorers. The use of a large area of glass material on the facade coincides with the concept of free exploration, blending with the city, and embodying the design concept of no boundaries.
With the new space concept of “exploration and enjoyment”, a new experience in the delivery link has been created. After a deep insight into every touchpoint connecting users with cars and brands, emotional and spiritual attributes are placed in the functional space.
In order to avoid the homogenization of form and the visual interference brought by the surrounding environment, the design of the entire space returns to wildness through a more transparent and simple element language, opens up the boundary between dreams and reality, and endows the brand with a unique and novel image.
The sense of anticipation, ritual, and commemoration at the peak moment has become a unique life memory in the hearts of every user. The whole space has opened a new journey, showing the tone of inclusiveness, openness, exploration and freedom. The contrast between nature and machinery establishes a visual connection rich in the spiritual core.
The use of a large area of pure wood color creates a relaxing atmosphere, and the bright and peaceful light strips on the ceiling lead the eyes of visitors, conveying the progress of the space moving line and the progressive relationship of functional experience.
The open and flexible display of tables and chairs creates an atmosphere for people to chat easily, get away from the hustle and bustle of the city, and get close to nature. The wall displays the brand’s diversified peripheral products, integrating the brand concept into daily life, and becoming an explorer leading outdoor life.
The design understands people’s lifestyle and spiritual demands, and creates a valuable and sustainable new space. These “unexpected” life samples narrate spatial stories through different scene experience settings. The value of people and space is constantly reconstructed, carrying emerging lifestyles, emotional links rooted in the heart, and the future direction of sustainable development.