Apply contemporary methodologies and insights into emotions,
To reconstruct past experiences.
In Shanghai, the lifestyle streets are more social, and the aroma of coffee adds a narrative sense to the streets. This is a gentle and free place, and everyone who gathers here can enjoy this inclusive and open space attitude.
The 3½ facade has a large-scale exhibition area on the street, but the designer chose the most restrained expression, hoping to hide the building from the street and welcome every visitor in an almost natural state. The designer set the space at the entrance to a “pause” state. Window views, benches, and counters, the simplest but textured materials, use the social environment of the street to tell their own stories in the busy alleys.
The wind blowing through the coffee shop swayed the leaves at the door, reflecting on the wall, and the light and shadow created another tranquil atmosphere. The indoor and outdoor spaces can be fully interacted with. The plain environment and regular geometric openings reveal a touch of playfulness in the simplicity. Life is hot because of coffee, which also satisfies the community attributes of coffee culture.
All functional organizations and movement lines will be developed around “dialogue”. The design abandons the traditional shape of tables and chairs, but instead creates a new, shared concept of sitting space, which means the beginning of a new experience based on the sensory experience of space, products and services. Each customer can choose a place to stop at will, enjoy a cup of coffee, and feel in a trance. Everything here has pressed the pause button.
The entire space uses a large number of different materials to intersperse the space in an orderly manner to achieve different levels of warm texture effects. As time goes by, people come and go, the sense of story and depth of field presented in the space is natural and willful, which is more attractive than the deliberate pursuit of perfection.
Walking through the small and exquisite coffee space, the traditional Chinese-style roof is integrated with the simple modern design style, and what you can see through the square windows is a touch of green city scenery. People in the space can enjoy a moment of leisure and pay attention to life, capturing the context and texture of the city. The aroma of coffee seems to convey a sense of familiarity and an empty sense of the unknown.
The memory of masonry blends effortlessly with “organic resin” and “glass fiber,” going through a mix, solidification, and polishing process. This creates a textured, randomly woven surface using stacked geometric shapes. It forms a space where people move, linger, take coffee breaks, and find comfort, easing the fatigue within their hearts.
The ethos of 3½ brand revolves around the notion that the number 3 symbolizes “good coffee,” while the addition of ½ signifies a commitment to surpassing the standards of excellence associated with good coffee. When confronted with superior coffee offerings, the brand space doesn’t engage in discussions about trends or vie for attention. Instead, it gradually imparts its distinctive value and allure over time.