NEXTDOOR 上海 ｜NEXTDOOR, Shanghai
The ultimate combination of life and art.
In addition to maintaining sincerity, independence and persistence in thinking,
There is always a positive and optimistic attitude towards a good life.
In every moment of our daily life, we make value judgments and connections about the self about objects, where we expect to be the mediator of life and beauty, and produce a clear abstraction, allowing others to do what they want, providing them with Wanted, but never tried. The environment here is full of possibilities to experience the good life.
Taking the sculpture scene as a starting point, it connects the street life with the clean and bright barber and shampoo area. At every moment of daily life, it makes self-value judgment and connection through objects, hoping to become a mediator between life and its beauty.
On the streets of the city where people come and go, we have created conflicting visions, magnified the romance that life does not necessarily mention, described the misty roads in the morning, and explored the boundless beyond the horizon. We try to provide more possibilities for the current life experience.
The branding of a space means the expression of identity, be it story or experiential. By supporting the creation of iconic experiences under more design interventions and severing their complex identities within the social fabric, a one-of-a-kind spatial experience is formed.
Everyday objects have become highly aesthetic, hitting the barriers that block art and life. No matter from the perspective of life or art, you can find the shadow of the other. While advocating individualism, returning to pragmatism, the sense of alienation and symbolic consumption between people are dying out.
Starting from life and situation, shape sensory experience and thinking identity, so as to capture the attention of customers, change consumption behavior, and find new survival value and space for products.